Thursday, 22 February 2018

(NST) Lazada cuts commission to attract more local e-commerce entrepreneurs

KUALA LUMPUR: Lazada Malaysia has implemented a zero per cent commission rate to all local sellers for products sold in the Fashion category, and a two per cent commission rate applicable to all other categories, excluding electronics and home appliances.

The new measure introduced by Lazada Malaysia would empower new and existing sellers to focus in building their online presence, reaching out to over 30 million Malaysians and taking charge of their income, all on-the- go.

With this announcement today, new and existing sellers on Lazada Malaysia are expected to be even more successful for products sold via the platform.

"Our aim has always been to empower our sellers, and the measures above are an extension to the #EveryoneCanSell campaign launched last September, as SMEs play an instrumental part in our business.

"With 20,000 sellers on board and growing, we are confident that this move would further spur the growth of SMEs in Malaysia and we are on track in bringing together 50,000 merchants onto our platform by end of 2018," said Lazada Malaysia newly appointed chief executive officer Christophe Lejeune.

As part of #EveryoneCanSell, Lazada is now a marketplace which is open to all types of sellers – individuals and companies with a strong focus on product quality and customer experience.

Lazada Malaysia said to enhance the contributions of small and medium enterprises (SMEs) to the growth of the sector, it has also rolled out a slew of measures that will make doing business online easier, faster and more financially rewarding.

Lazada Malaysia said from February 2018, new sellers can now start selling in 15 minutes through the introduction of a simplified sign-up form which requires registrants to provide just their email address, telephone number and address.

Additionally, the introduction of the new Lazada Seller Center App 1 will allow sellers to manage their online store on-the- go with features such as buyer and seller Q&A, product creation and weekly business performance dashboards.