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Wednesday, 12 July 2017

(The Star) Online mall for building industry launched

The Information Technology sector will achieve another milestone in the Malaysian economy when young players from the industry launch the first “Online Market Place” for the building industry.

The portal www.88Mall.my was chosen carefully by 88Home.co founder Olivia Lim, who envisaged that this would be a potential sector for growth and add value to the industry players.

The portal has launched the first phase of the project whereby home furnishing items are offered for starters, and this comes with guarantee mechanisms.

The portal will also be working with manufacturers and distribution chains to take their products directly to project owners or consumers, thereby cutting down miscellaneous handling costs incurred by showrooms or at roadshows.

Lim said that this would change the entire landscape of the distribution chain in Malaysia, especially since operating cost have increased and there was a shortage of manpower.

She foresees that this might bring about changes such as consolidation of small showrooms in shopping malls by businesses.

Branches in different locations might be transformed into flagship stores, or the manufacturing plant might even feature a showcase.

88Mall.my enables the consumer or buyer to source for products online and obtain a promotion code in order to buy items from the manufacturer, distributors or nearest dealer.

Given this working relationship with 88Mall.my, manufacturers, distributors and dealers are guaranteed results while purchasers/buyers are given the assurance that they will get the best price and quality, as well as the best deals by the sellers.

This is the first-of-its kind portal offering a different kind of marketing strategy in Malaysia.

Lim explained: “No businesses will do business with us if we do not guarantee results, because it is such a competitive economy now and we need to strive to achieve better returns on investment for the industry players.”

She added that the launch of this portal would enable businesses to grow their market shares and reap faster cash flow in the short-to- middle term.

The second phase of 88Mall.my will soon be announced towards the last quarter of this year.