Saturday, 1 July 2017

(The Star) Giving tourism a boost

JOHOR BARU: The Johor government, through Tourism Johor, will continue to send its tourism promotion mission abroad to further promote the state’s tourism products and services, said Johor Tourism, Trade and Consumerism Committee chairman Datuk Tee Siew Kiong.

He said the mission, to be carried out under the “Xplore Johor” programme, would be sent to Jakarta in Indonesia, Bangkok in Thailand and a city in China.

The mission to Jakarta is planned for July, followed by the other two cities, he said.

He said “Xplore Johor”, carried out since 2014 through tourism promotion missions locally and abroad, is seen as capable of having a positive impact on the state’s tourism sector, providing a venue for local industry players to exchange information and conduct business that matched international industry players and tour agents through Travel mart.

“As of now, we will maintain the ‘Xplore Johor’ programme as it can help to promote the state’s tourism products. The mission will focus on towns and cities that have direct flights to Johor Baru, he added.

Locally, Tee said the “Xplore Johor” programme was held in Perak, Penang, Kuala Lumpur, Sabah and Sarawak, while abroad it had been held in Guangzhou (China), Bangalore (India), Batam (Indonesia), Jogjakarta (Indonesia), Manila (the Philippines), Nay Pyi Taw (Myanmar), Ho Chi Minh (Vietnam), Phuket and Phi-Phi in Thailand.

In a related development, he said efforts would also be made by the state government to promote heath tourism.

Currently, there are 12 medical institutions and hospitals in Johor, he said, adding that most of the foreign tourists who came to seek medical treatment in the state were from Indonesia, China, Vietnam and Thailand. – Bernama