Tuesday, 18 July 2017

(The Star) Four-day exhibition in KL sees increase in regional participation and sponsorship

Malaysia Retail Chain Association (MRCA) is pleased with the success of its 2nd Malaysia International Retail and Franchise (MIRF) Exhibition, which featured more than 230 booths comprising international and local exhibitors from across Asia at Mid Valley Exhibition Centre, Kuala Lumpur.

Association president Datuk Garry Chua said MRCA successfully raised the bar with a 10% growth of exhibitors for the second edition of MIRF, attracting companies from Taiwan, Singapore, China, the Philippines and many other countries in the Asian region and more than 20,000 visitors.

“MRCA continues to complement the needs of every professional with numerous educational features and business networking opportunities via MIRF 2017.

“In line with MRCA’s direction for cross-border retail expansion plan, MIRF sets Malaysia as the ideal international retail and franchise hub to seek potential investors and partners,” he added.

MIRF 2017 organising chairman Datuk Liew Bin said the four-day event presented a fantastic platform for those within the industry to interact, transact and forge new collaborations.

“It provides an in-depth focus on the next wave of retail, franchising, licensing, technology and the future role of in-store, besides vital engagement between retailers and consumers.”

There was also an overwhelming number of sponsorships and support for MIRF this year, which is themed “Breaking Boundaries,” including Mah Sing as the Diamond sponsor for MIRF Exhibition 2017.

Mah Sing group managing director Tan Sri Leong Hoy Kum said the retail and franchise industry was an important part of Malaysia’s economy and this exhibition was a positive move to spur growth.

“We also felt it was timely for us to launch our Business Incentive Grant programme for our commercial projects,” he added.

Domestic Trade, Co-operatives and Consumerism Ministry and Tourism Malaysia were supporting sponsors for MIRF Exhibition 2017 which ended on Sunday.