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Thursday, 15 June 2017

(The Star) Raising customer experience at revamped store

Samsung Malaysia Electronics Sdn Bhd relaunched one of its most prominent Samsung Experience Store Large (SESL) outlets in the country at The Gardens Mall, Kuala Lumpur.

Being only one of the few SESL stores in Malaysia with a vast retail area that integrates merchandising, experiential zones and customer service, the reopening marks the first major revamp since SESL’s inception in 2013 and incorporates the new flagship store concept for the brand.

SESL, operated by Welfon Telecommuni-cation Sdn Bhd, is designed to be a one-stop retail solution offering the full range of smartphones, tablets, wearables, ecosystem and genuine accessories under Samsung.

“The new flagship store concept is a reflection of the Samsung philosophy to provide the best customer experience and in line with our vision to give people new experiences, providing interactivity and access to exciting new content like never before.

“With this new SESL at a prime shopping location in the Klang Valley, we look forward to encouraging an open and welcoming concept that goes beyond just brick-and-mortar and resonates with all consumers,” said Samsung Malaysia Electronics mobile business head Hosea Heen.

The flagship store’s spacious and open concept brings with it a refreshing premium design with multiple experiential areas.

The VR motion chair experience zone incorporates two of Samsung’s latest gadgets – the Gear VR and Samsung Galaxy S8 – to give visitors an immersive and almost true-to-life view of virtual reality through the lens of the Gear VR.

To complete an all-round customer experience, the SESL also provides Samsung Smart Service, whereby customers can obtain after-sales care at the service centre.

The service centre also offers hassle-free solutions to customers by promising top-quality repairs with minimal repair time, during which customers can browse the spacious experiential areas of the store.

Visitors who register their first payment card on Samsung Pay on the spot will be entitled to a free Samsung Wireless Charger Stand worth RM279 on a first-come, first-served basis.

Taking the celebration up a notch, treats await customers who spend RM1,000 and above at the SESL until June 27. They stand a chance to receive a complimentary Samsung Mono Bluetooth Headset while stocks last.