Saturday, 6 May 2017

(The Star) Global retail therapy for Malaysians Shopping portal

11street has checked off yet another milestone as its goal to offer myriad international products to Malaysians through the “Shop The World” campaign has reached a rousing conclusion.

Showcasing countries such as China, Japan, South Korea, Taiwan and the United States, 11street offered more than 10 million products that appealed to avid online shoppers and fans of international brands over a five-week period.

Its chief executive officer Hoseok Kim said: “What a whirlwind of a campaign ‘Shop The World’ has been! It has not only opened a gateway for Malaysians to shop globally, but also enabled them to discover remarkable items that they have always wanted to purchase but never had the opportunity.

“This reinstates the mission of our campaign: to fulfil Malaysians’ cravings for more international product selections that are easily available online via 11street.”

Through the campaign, 11street revealed some astonishing behaviours exemplified by Malaysian shoppers.

Firstly, Malaysians loved products from South Korea, Taiwan and the United States.

These three countries were also the most popular countries with the highest number of purchases.

At the same time, 11street disclosed that during this period, seven out of 10 products bought on its platform were items unavailable at local bricks-and-mortar stores.

Closer to home, consumers from Johor emerged as the top two online shoppers in Malaysia, next to those in Klang Valley, with 95% of their purchases consisting of skincare and make-up items.

The results of the campaign showed that more women were purchasing international products online during the campaign, and pointed that a bulk of the online shoppers were in the 18 to 35 years old age group.

As in previous campaigns, the health, beauty and fashion as well as electronics categories were always the three most purchased by consumers.

The campaign also showed that Malaysians were interested in purchasing books and media online.

Case in point was the Pokémon Deluxe Essential Handbook: The Need-to-Know Stats and Facts on Over 700 Pokémon – it was the most bought book during the campaign period.

Some of the other sought-after books were Barbarians in the Boardroom: Activist Investors and the Battle for Control of the World’s Most Powerful Companies (Financial Times Series) and Rolex: History, Icons and Record-Breaking Models.

Meanwhile, Korean K-pop artiste, Tae Yeon’s album My Voice – Volume 1 was the most in demand media on 11street. The online marketplace divulged that during the campaign, most purchases were made at 11pm.

With two years of experience in engaging with local consumers, 11street has recently refreshed the interface of its website to result in better viewing and browsing, and subsequently, a more enhanced shopping experience for consumers.

On the back of its successful campaign, 11street has also redefined and expanded its “Global Street” section to continue offering Malaysians an opportunity to shop the world like the true global shoppers they are.

Kim added: “Apart from categorising global product by country, which allows shoppers to search for products from a specific country, 11street has expanded its global profile to offer products from South-East Asian countries such as Indonesia, Singapore and Thailand.

“We revamped our website to enhance Malaysians’ online shopping experience.

“The new interface of 11street will also enrich their browsing experience to search for popular products at competitive price.

The five-week campaign that ended recently showcased a multitude of products from various countries.

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